January 2, 2008 - SERENATA Hotels & Resorts Group was rebranded from River Kwai Floatel founded since 1978. SERENATA Hotels & Resorts Group was born with a potent vision in providing innovative and distinctive hotels and resorts in Thailand. From our long established profession in hospitality business, all properties under the accountability of SERENATA Hotels and Resorts Group have been considerably growing year after year and thus, enhance various Thailand destinations to better serve travelers around the world.
The term 'Serenata' is an Italian word denoting the same meaning with 'serenade' in English. Serenata originally refers to a love song sung to a love one. SERENATA Hotels & Resorts Group not only represents the romantic sensation with pleasant atmosphere, but also denotes the compound of SERENE NATURE (SERENE plus NATURE) becoming SERENATA. ??Furthermore, as Serenata is a song, each of our products represents each key note on the music lines indicating distinguish tones. Then, when all the notes are combined, they create a single powerful and beautiful song which represents SERENATA Hotels & Resorts Group that obtains the full pleasant atmosphere.
SERENATA Hotels & Resorts Group is an umbrella brand born to create marketing excellence for all the hospitality properties in ownership and affiliates. SERENATA Hotels & Resorts Group thus provides; • A various styles of accommodations for both leisure and business guests
• Group Incentive, Meetings and Events
• Golf lovers and escorts
• Soft Adventure Activities
SERENATA Hotels & Resorts Group' mission is to unite marketing activities into one integrated marketing competency done by SERENATA branding activities. SERENATA aims to create emotional connections between our partners and global customers towards SERENATA brand. SERENATA thus aims to maximize guests’ satisfaction, relationships and gain worldwide recognitions of our brands and repute Thailand as an authentic destination for travelers around the world.
Undoubtedly Thailand is the world's legend as it is one of the world’s most exotic destinations. Located in Southeast Asia and having more than 10,000,000 visitors annually and growing. Art, history, culture, food and natural resources in Thailand are speechless. With a variety of cultural and natural resources, Thailand gives you spices of life in ways that you will never forget. Let SERENATA creates exceptional journeys for you and leave the art of serenity of nature to replenish you soul.